Case Study 04 · Automobile Manufacturer · Logistics Warehouse · Hyderabad

    Automobile Warehouse in Hyderabad, 55,000+ sqft at ₹17 to 18/sqft

    Automobile Manufacturer · 55,000 to 62,500 sqft carpet area · Yellampet, Nizamabad Highway, Hyderabad · Approved vendor status achieved

    25 → 1
    Options filtered
    100 metres
    From highway
    1 acre
    Parking secured
    3 mandates
    Expansion active

    In short

    One of India's largest two-wheeler manufacturers put one Hyderabad warehouse brief in front of four of the country's biggest commercial real estate firms, and also WareOnGo. The requirement: 55,000 to 62,500 sqft carpet area at ₹17 to 18/sqft, full 60-foot container maneuverability, one acre of adjacent truck parking, and highway proximity. Of 25 options on the table, 24 failed on operational grounds. WareOnGo's pick, a facility in Yellampet 100 metres off the Nizamabad Highway, closed after 3 months of scouting and 1.5 months of negotiation. The client made WareOnGo an approved vendor alongside the top four CRE firms and issued expansion mandates in Pune, Bhiwandi, and Coimbatore.

    At a Glance
    ClientOne of India's largest motorcycle manufacturer
    CompetitionFour of India's biggest CRE firms, same brief
    Requirement55,000 to 62,500 sqft carpet area
    Budget₹17 to 18/sqft
    LocationYellampet, 100 metres from Nizamabad Highway, Hyderabad
    Options evaluated25, one approved
    Truck parking1 acre, adjacent
    Timeline3 months scouting + 1.5 months negotiation
    Follow-onExpansion mandates in Pune, Bhiwandi, Coimbatore
    The Situation

    When One of India's largest two-wheeler manufacturers needs a warehouse, it doesn't struggle for options. Four of the country's biggest CRE firms, relationships going back decades, were already working the brief. Between them, 25 properties landed on the table.

    The problem was that quantity doesn't equal quality. The brief had four filters, and almost every option failed at least one of them. This is the part of automobile warehousing that looks simple on paper and isn't: a two-wheeler distribution operation lives and dies on whether a 60-foot container can physically get in, turn, dock, and get out, every day, without drama.

    The Four Filters
    01
    Size.
    55,000 to 62,500 sqft of carpet area. Not built-up, carpet.
    02
    Commercials.
    ₹17 to 18/sqft with a security deposit the client's terms could accept.
    03
    Container operations.
    Full 60-foot container access. The nose of a 60-foot trailer extends 10 to 12 feet, so the real turning requirement is 70 to 72 feet of radius, and it has to work inside the premises: turning, docking, reversing.
    04
    Parking.
    One acre of dedicated truck parking adjacent to the facility, because a distribution hub without truck staging chokes on its own inbound.

    Distance did the first cull. Several options sat 12+ kilometres from the highway, which kills logistics economics before anything else is measured. Anything more than a kilometre off the Nizamabad Highway went out.

    What WareOnGo Did

    WareOnGo filtered on operational feasibility first and commercials second, which is the reverse of how the 25-option pile had been assembled. Highway distance eliminated the far properties. Physical verification of container movement, actual turning, docking, and reversing clearance for a 70 to 72 foot radius, eliminated most of the rest. What survived was one property in Yellampet, 100 metres from the Nizamabad Highway.

    Then the two hard negotiations. The rate had to come to ₹17 to 18/sqft, which took landlord negotiation over a month and a half. And the client needed an acre of adjacent truck parking, a term other advisors had declined to even negotiate. WareOnGo secured it.

    Three months of scouting, a month and a half of negotiation, one approved warehouse.

    The Numbers
    MetricValue
    Options evaluated across all advisors25
    Options approved1
    Carpet area55,000 to 62,500 sqft
    Rate₹17 to 18/sqft
    Distance from Nizamabad Highway100 metres (rejected options: up to 12+ km)
    Turning radius verified70 to 72 feet for 60-foot containers
    Truck parking secured1 acre adjacent
    Scouting phase3 months
    Negotiation phase1.5 months
    The WareOnGo Impact

    The logistics and commercial heads of one of India's largest companies acknowledged the result explicitly, and WareOnGo became an approved vendor alongside the four largest CRE firms in the country. Three expansion mandates followed: Pune, Bhiwandi, and Coimbatore.

    Lessons

    If you're leasing an automobile warehouse, this deal teaches four things

    01
    Verify container movement physically, not on a plan.
    A 60-foot container's nose extends 10 to 12 feet, making the true turning requirement 70 to 72 feet. Plenty of warehouses that look right on a layout drawing fail when a real trailer tries to reverse into a dock.
    02
    Measure highway distance in operating cost.
    Options 12+ kilometres from the highway lose money on every truck movement, every day, for the life of the lease. This brief cut everything more than a kilometre off the Nizamabad Highway before discussing rent.
    03
    Truck parking is a lease term, negotiate it like one.
    An acre of adjacent staging space was as important to this operation as the building itself. If an advisor won't put parking on the negotiating table, the operational problem becomes worse.
    04
    Carpet area is the number that matters.
    The brief specified 55,000 to 62,500 sqft of carpet, not built-up area. The difference between the two can be the difference between an operation that fits and one that doesn't.

    FAQs

    This transaction closed at ₹17 to 18/sqft for 55,000 to 62,500 sqft of carpet area in Yellampet, on the Nizamabad Highway corridor, in line with the client's budget after a month and a half of negotiation.

    Based on this brief: carpet area matched to throughput (here 55,000 to 62,500 sqft), verified 60-foot container maneuverability inside the premises, dedicated truck parking adjacent to the building (here one acre), and highway proximity measured in metres, not kilometres.

    70 to 72 feet of turning radius. The trailer nose extends 10 to 12 feet beyond the container, and the clearance has to work for turning, docking, and reversing inside the premises, which is why it must be verified physically.

    Every kilometre between the warehouse and the highway is fuel, time, and risk on every single truck movement for the lease term. In this evaluation, options 12+ kilometres out were rejected outright; the selected facility is 100 metres from the Nizamabad Highway.

    Carpet area is the usable floor you can actually rack and operate on; built-up area includes walls and common structures. Briefs from sophisticated occupiers, like this one, specify carpet area so that they pay for the space that they will actually use.

    This deal is the proof: four of India's biggest CRE firms worked the same brief, 25 options were evaluated, and the one that passed all four filters came from WareOnGo, which is now an approved vendor for the client alongside those firms. A smaller advisor competes on depth of vetting rather than volume of options: fewer properties, each physically verified against the filters that actually decide the deal.

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