Case Study 01 · 3PL · Third-Party Logistics · Kerala

    How WareOnGo Closed a Kochi Warehouse at ₹22/sqft When the Market Wouldn't Move Below ₹24.5

    3PL Company · Electrical goods & appliances · June 2024 → November 2024 · Kochi, Kerala

    ₹22/sqft
    vs ₹24.5–25 market minimum
    8 visits
    WareOnGo managed all stakeholders
    5 months
    June inquiry to November possession
    5+ follow-on
    Mandates from this single deal
    The Situation

    A 3PL company needed a warehouse in Kochi by November. The budget was ₹22/sqft. The market said it was impossible.

    A third-party logistics company handling operations for one of India's largest industrial conglomerates approached WareOnGo in June 2024. They needed a warehouse in Kochi, Kerala — possession required by November. Their budget ceiling was ₹21–22/sqft. Non-negotiable.

    The problem: the Kochi warehouse market doesn't work that way. Every landlord in the market was quoting ₹24.5–25/sqft minimum. Not one was willing to negotiate below. And no landlord would hold a warehouse for a 3PL with a 6-month forward possession date from a June inquiry.

    "Most brokers would have told the client to increase their budget or look elsewhere. WareOnGo changed the approach entirely.
    What Made This Hard

    Five compounding problems that the market hadn't solved in 2+ months of searching

    No ready-to-move option existed at ₹21–22 — the budget simply didn't exist in the Kochi market.

    No landlord would hold 6 months in advance — a standard practice in most markets was completely unavailable in Kochi.

    Fire NOC, building approvals, building number, GST registration — all had to align precisely with the client's notice period.

    Kerala labour union issue — a significant operational blocker specific to Kerala.

    Three separate stakeholders visited on different trips — Operations Manager, Sales Manager, and VP — each needing independent management.

    What WareOnGo Did — Step by Step

    Five actions that turned an impossible brief into a running warehouse

    01
    Changed the inventory strategy entirely
    Instead of chasing ready-to-move options at ₹24.5+, WareOnGo identified under-construction warehouses that would be ready by November within the ₹22 budget.
    02
    Tracked all approvals in real time, in parallel
    Fire NOC, building approvals, building number, GST registration — WareOnGo tracked every milestone. All cleared before the client needed to move.
    03
    Managed all 8 site visits independently
    Operations Manager visit. Sales Manager visit. VP of the end-user conglomerate. WareOnGo handled every one without the process starting over each time.
    04
    Solved the Kerala labour union problem
    Before handover, WareOnGo identified, negotiated with, and onboarded the right labour contractors. The client received a running warehouse, not a construction site.
    05
    Closed at ₹22/sqft — ₹2.5–3 below the market floor
    Every commercial term favourable. ₹2.5–3/sqft below what the entire market was offering. Warehouse handed over operationally running.
    The Numbers
    Metric
    Result
    Rent closed
    ₹22/sqft
    Market asking rate
    ₹24.5–25/sqft
    Monthly saving
    ₹2.5–3/sqft
    Site visits managed by WareOnGo
    8
    Timeline
    June 2024 → November 2024
    Handover type
    Operationally running — labour in place
    Follow-on mandates
    5+ from the same VP & CEO relationship
    The Outcome
    "The VP of the end-user company and the CEO of the 3PL company both walked away satisfied — not just with the deal, but with the execution. Within months, WareOnGo received 5 more requirements directly from the same relationship.
    ₹2.5–3/sqft saved
    Monthly saving vs. every other option in the market
    Operational Day 1
    Labour sorted. Warehouse running. No gap between old and new.
    5+ follow-on deals
    VP of end user + CEO of 3PL gave 5 more requirements immediately after
    Compounding trust
    One deal done right became five more. Performance compounds.

    The hard ones are
    our speciality.

    Fire compliance. Vastu mandates. Labour unions. Strait of Hormuz delays. Gates that needed demolishing. If your brief is complex — we're exactly who you need.

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